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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Additionally, if you were to fall victim to a hack, how long would it take your team to notice and are they confident and secure on the actions that need to take place – extremely quickly – to further protect the organization’s data, and to communicate with the right stakeholders to protect the organization’s reputation?

Crisis 203
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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is a PR Crisis?

Crisis 62
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats. The Viral Customer Complaint.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Additionally, if you were to fall victim to a hack, how long would it take your team to notice and are they confident and secure on the actions that need to take place – extremely quickly – to further protect the organization’s data, and to communicate with the right stakeholders to protect the organization’s reputation?

Crisis 100
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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Social care (customer service). Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Product research.

Viral 120
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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. “Social media” is an all-encompassing term for a group of platforms with some similarities, but how people use them is quite different.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Is your brand part of the majority of marketers risking failure? At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Mark your calendars, because we’ve got five marketing masterminds ready to teach you. On Tuesday, October 20 at 2 p.m.