The Importance of Executive Brand Situational Awareness
Cision
JULY 27, 2017
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. When money’s coming in, we’re happy.
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