Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.
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The Proactive Report
FEBRUARY 24, 2017
Used correctly, Twitter can have a huge impact on customer service, perception and reputation. There’s too much good, free, intel — remember the Real Time Web ? Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com). Why Should We Care if Twitter Flies Away?
5W PR
NOVEMBER 23, 2020
While the study excluded innovation and features like AI (artificial intelligence) and AR (augmented reality), it looked at, and assessed factors that it believed should be standard for well-run omnichannel and digital programs. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.
Buzzstream
JANUARY 5, 2024
Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Luckily, several free tools on the web help with email address verification. Others may want their contact information seen but haven’t taken the time to update it.
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
5W PR
JULY 15, 2020
Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. . •
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