Branding Customer Service Digital PR Web 
Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
The Proactive Report
FEBRUARY 24, 2017
Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. There’s too much good, free, intel — remember the Real Time Web ?
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5W PR
NOVEMBER 23, 2020
While the study excluded innovation and features like AI (artificial intelligence) and AR (augmented reality), it looked at, and assessed factors that it believed should be standard for well-run omnichannel and digital programs. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. The company rolled out three new chat channels to provided 24/7 support to customers.
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.
Buzzstream
JANUARY 5, 2024
Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Luckily, several free tools on the web help with email address verification. The brand may not have messaging enabled on some platforms, like X.
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