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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?). million in 1974 to 24.3

Handbook 190
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.