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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199
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COVID-19 opportunities: Where is the money?

Stephen Waddington

As we emerge from the crisis here is where I have spotted opportunities for growth. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work.

Crisis 78
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World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

What decisions should we be making for the betterment of our local communities, but globally overall? Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Guess what? It’s the coolest year of the next 100 years… We immerse people in the data.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

Being a modern ghostwriter has benefitted my career in many ways: I’ve helped customers and employees get to know CEOs better, influenced strategies during periods of crisis, and built trust in my organization with important stakeholders. This prevents unnecessary markups while also keeping facts and details accurate.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. If they’re trusted, then you’re trusted.

Marketing 239
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107