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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. In 1987, we talked about media responses and media monitoring.

Handbook 190
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172
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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The furious customer is when a customer gets rather angry and vents his/her fury on social media, in order to get some kind of reaction.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. It’s a useful tool for real time marketing, crisis and newsjacking work. It’s intended as a practical handbook.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239
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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40
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PR and propaganda in Ukraine

Stuart Bruce

Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center.