PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 190

Handbook Publicity Newspapers Television 190

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. So we have social media as a big source of information. How would you define the difference between risk management and crisis management? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78