Remove Crisis Remove Handbook Remove Social Media Remove Technology
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. New technology, new commitments. Communication is 24/7.

Handbook 190
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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The furious customer is when a customer gets rather angry and vents his/her fury on social media, in order to get some kind of reaction.

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Letter from BETT

Stephen Waddington

Community based learning and the application of technology in learning were strong themes. Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. It’s intended as a practical handbook.

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#19: Building a framework for reputation management

NewsWhip

Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Talking Points.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

There’s a tool for that The market for technology in marketing and public relations is exploding. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. I thoroughly recommend that you seek out Jonathan and his work. ??

Tools 69
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Your profession needs you

Stephen Waddington

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Both organisations absolutely live up to their purpose.