Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
Communications Conversations
AUGUST 21, 2015
Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway.
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