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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Florida International University is a proud sponsor of PRSA. Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you.

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3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Expect the unexpected.

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Apologizing in a time of crisis can lead to legal concerns.

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The Crisis Newsroom

Presspage

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook.

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When Should You Call a Social Media Threat a Crisis?

Cision

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Prepare yourself for a social media crisis.