ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 28, 2015

The company sidestepped the accusation and responded with its own story: employees had tampered with equipment prior to going on strike, leading to outages for customers. It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth?

Employee 120

Employee Print Customer Service Local 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

Sword and the Script

FEBRUARY 5, 2019

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.

Advertising 60

Advertising Advertising Social Media Twitter 60

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Norton's Notes

DECEMBER 10, 2014

Mrs Jenkinson signed the policy agreement but apparently didn’t read the small print (who does?) The message here is that a business should focus on getting its core business right, in the case of the aforementioned hotel to deliver excellent customer service and not to try and artificially engineer the omission of bad reviews.

Hotels 37

Hotels Crisis Management How To Policies 37

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Brainstorm contingency and crisis management plans.

Marketing 87

Marketing Resources Technology Internal 87

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

Polaris

SEPTEMBER 4, 2014

And if your business is faced with an issue, one misstep could turn it into a full-blown crisis that threatens your organization’s very existence. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Do you understand what’s important and newsworthy about your business?

Publicity 100

Publicity Interviews Reputation Construction 100

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Waxing UnLyrical

SEPTEMBER 6, 2012

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter.

Twitter 73

Twitter Social Media Interviews eBook 73

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. It’s a great means of engaging customers during lockdown.

Brand 157

Brand Branding Travel Crisis 157