Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. The company sidestepped the accusation and responded with its own story: employees had tampered with equipment prior to going on strike, leading to outages for customers. Rightfully so. The message is the bulk of the work. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process.

Advertising 60

Advertising Advertising Social Media Twitter 60

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Norton's Notes

DECEMBER 10, 2014

Mrs Jenkinson signed the policy agreement but apparently didn’t read the small print (who does?) Many hotels have already been banned from it for trying to pay people to write glowing reviews. Crisis Management Hotels Social Media crisis management Reviews tripadvisor'

Hotels 37

Hotels Crisis Management How To Policies 37

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Brainstorm contingency and crisis management plans. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137