Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Don’t think your crisis plan has blind spots? Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe.

Crisis 100

Crisis How To Crisis Management Exercises 100

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Why new rules are needed for crisis management. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral? How do you identify what’s trending? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 99

Company Survey Pitching Report 99

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? an innovator. a motivator; and.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? an innovator. a motivator; and.

Film 40

Film Crisis Communications Ethics Crisis 40

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. One theme kept resurfacing throughout the day: we must remind ourselves to be human amidst the constantly changing and evolving communication horizon. Preparing for crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Melissa Agnes

FEBRUARY 24, 2015

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. Why is it so important to be proactive in your crisis management today?

Social Media 133

Social Media Crisis How To Crisis Management 133

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225