Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Working through a PR crisis.

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Crisis Crisis Communications Journalism YouTube 120

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

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Crisis Viral Government Crisis Communications 62

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

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Trends Viral Analysis Crisis 61

Melissa Agnes

APRIL 1, 2014

Twitter has recently revealed two new features coming to the platform. On March 26th they published the following message to their blog : “We’re rolling out two new mobile features that make photos on Twitter more social. But what does it mean for your crisis communications and overall risk? Twitter photo streams.

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Crisis Communications Twitter Crisis Communications 240

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Many twitter users were outraged that Gucci would release such a garment during Black History Month and demanded the product was removed from sale.

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Fashion Telecommunications Crisis Training 75

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications.

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Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

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Crisis Privacy Airlines Facebook 136

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

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Social Media Crisis Media Airlines 79

Cision

JUNE 3, 2015

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. But all is not lost.

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Crisis Construction Viral Reputation 120

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. The alternative to that lightning-fast candor?

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Instagram Crisis Local Privacy 98

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Donnelly observes that some newsrooms today would rather risk being wrong than being scooped by a citizen with a smartphone and a Twitter account. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts.

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Crisis Management Crisis Airlines Viral 124

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( Bass’s statements caused confusion and failed to resonate with core audiences, putting Silver on the defensive when he finally appeared.

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Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan.

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Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. You can follow him on Twitter @hillank.

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Publicity Banking YouTube Social Media 87

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Image Source(s): Twitter / Mashable.

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Crisis Airlines Reputation Corporate 48

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. What is your favourite occupation in PR?

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

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Crisis Twitter Course Viral 199

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. You can find him on Twitter: @AviNair52. The post How to Turn Your Brand Crisis into PR Success with Ease appeared first on Cision.

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MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. People hundreds of miles away will see an event on Facebook, on Twitter.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

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Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If you would like to connect with him you can find him on Twitter. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Airlines Financial Film Viral 87

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

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Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

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Brand Branding Crisis Social Media 48