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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Top nine PR crises so far for 2019

Prohibition

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Many twitter users were outraged that Gucci would release such a garment during Black History Month and demanded the product was removed from sale.

Fashion 75
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?