article thumbnail

COVID 19 and Crisis Communications

Solo PR Pro

“All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

article thumbnail

8 Steps to Create the Ultimate Crisis Communication Plan

Cision

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of Food PR Agencies in Addressing Food Safety Concerns

Prohibition

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62
article thumbnail

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

It’s no longer sufficient to simply rely on the professionals to defend your reputation. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. And it can really boost your reputation.

Report 243
article thumbnail

Managing the Aftermath of a Digital PR Crisis

5W PR

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113
article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62
article thumbnail

PR and social media set for continued growth

Stuart Bruce

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”