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How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

5 steps for sprinting to create a crisis communications plan

PR Daily

The same holds true for your crisis communications plan. In a recent Ragan Training video , Gerard Braud, president of Braud Communications and a crisis comms expert, laid out five simple steps to getting ready for a crisis in your organization.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. What impact could the crisis have on your organization’s operations, brand and reputation?

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. The lion’s share of crisis management today stems from conversations that happen online. Reacting in real time in front of a room full of media-savvy people can easily land them in hot water.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Social media is your competition. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope.

British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. RELATED: Nominate the inspiring women you work with—or yourself—for our Top Women in Communications Awards ].

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.

Pride Tragedy Offers Lessons in Crisis Communications

PRSay

Before witnesses had a moment to compose themselves, Fort Lauderdale Mayor Dean Trantalis, the city’s first openly gay leader and a witness to the incident, was quoted telling the already assembled media there had been a “terrorist attack” on the LGBTQ+ community.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

How to build a stronger brand to withstand the social media haters

PR Daily

One of the biggest shifts in business branding over the last few years is the success of social media harassment mobs in driving bad press for big businesses. Chick-fil-A was a popular choice for the social conservative until it decided to stop funding The Salvation Army.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

How to protect your brand from social media impersonators

PR Daily

What’s the harm in a social media account that spoofs your brand? I would say violations in social media in general are growing,” says Porta. “If When it comes to impersonation on social media, what are the common schemes?

Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company.

Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies

PR Daily

Hello, communicators: Uber is partnering with supermarket chain Albertsons’ Nourishing Neighbors program to provide families in need with 100,000 meals for the holiday. Over half (59%) also felt that customer care on social media has added to the overall value of their organization.

Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis? The media.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day. Sixty-nine percent have deleted or thought of deleting a social media account because of recent social media data breaches.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported. SOCIAL BUZZ

Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts

PR Daily

Hello, communicators: Following Cyber Monday, today’s Giving Tuesday encourages shoppers to spend whatever money they have left donating to nonprofit organizations and causes around the world. Courtesy of Method Communications. Announcing the PR Daily Leadership Network.

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. Social media users want to form genuine connections with others, especially since they’re not getting that as much in person right now.

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Hello, communicators: Little Caesars announced that it will hold a casting call for its next commercial, which teases the next Batman film, entirely on TikTok. Courtesy of Sprout Social. SOCIAL BUZZ. CRISIS COMMUNICATIONS.

Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

PR Daily

Hello, communicators: Toyota kicked off its holiday season by debuting an ad during NBC’s annual “Christmas in Rockefeller Center.” Klonick’s experience demonstrates the importance of including customer-facing, frontline workers in your crisis scenario training sessions.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

PR Daily

Hello, communicators: Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. adults get news from social media “often” or “sometimes,” a 5% decline from 2020. SOCIAL BUZZ.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. Some are also reviewing the role of social media platforms in the media mix.

Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending

PR Daily

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more. SOCIAL BUZZ. Both internal and external communicators are encouraged to participate.

Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. Social Listening. Getting the communication basics right. The basics remain the same: communicate honestly and openly.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. SOCIAL BUZZ. CRISIS LEADERSHIP NETWORK.

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. Take to social media to make a difference.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. The Social CEO. However, this social presence needs to be human and needs to be real.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. Why are you on social media,” Laney says.

UNC responds to tenure controversy, a third of business travelers to stay home for 2021, and Gates Foundation details leadership plans

PR Daily

Hello, communicators: Adidas has created what it calls the world’s first “swimmable” billboard in collaboration with Havas Middle East, asking women in the region to take a “leap of faith” by swimming in public. SOCIAL BUZZ.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.

The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder

PR Daily

Hello, communicators: Purdue Pharma, manufacturers of the drug OxyContin, filed a bankpruptcy plan late last night in hopes to settle hundreds of thousands of industry claims linked to the company’s well-documented role in exacerbating the opioid epidemic. SOCIAL BUZZ.

Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

A look at CDC’s crisis communication in the initial hours of the U.S. During the press conference, Dr. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Read: Emory’s Excellent Crisis Communication on Facebook. Their communications are easy to find, informative and reassuring.

3 Lessons In Crisis Communications - Vegas Style

The Stalwart Blog

Leadership soon set up the mobile incident command center that included a communications team. Regular press briefings began, and a systematic dissemination of information via traditional and social media commenced. Untrained departments frequently stumble out of the gate during a crisis, much to the detriment of their ability to stay ahead of the news cycle. Rule Number One in any crisis is the initial reports are, at best, incomplete or, at worst, wrong.