Remove Crisis Communications Remove Ethics Remove Reputation Remove Training
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Responsible posting Train the company’s social media team to post responsibly.

Brand 78
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. I grew up in West Monroe, Louisiana.

Ethics 81
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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

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The OpenAI Saga – Or How to Create Your Own Crisis   

The Hoffman Agency

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. The final lesson from this train wreck is the importance of transparency and having concrete information around decisions of this magnitude.

Crisis 36