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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Clearly disclose any financial relationships with endorsers. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics.

Brand 78
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Maintaining Trust in the Age of AI

Presspage

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

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War in Ukraine: Considerations for Speaking Out and Making a Difference

PRSay

Humanitarian aid does not have to mean financial support. For example, signing onto statements and expressions of solidarity can help lend the weight of your company’s brand to important unifying alliances.

Resources 178
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McKinsey’s Cautionary Tale for Communicators

PRSay

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. Will you be able to legally, ethically, reputationally defend the advice you gave? Voice your concerns — often.

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5 Valuable Notes on Crisis Management from the “Ray Donovan” TV series

Reputation Antistress by Sergii Bidenko

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it.

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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They didn’t trust the bank.

Banking 81
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11 Steps For Crisis Management

Prohibition

The second step is to manage the crisis. This involves taking action to stop the crisis, minimise its impact and recover as quickly as possible. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.