PR in High Definition

MARCH 27, 2024

Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan. The same line of thinking needs to be applied here, and having a comms strategy in place for incidents and breaches has the potential to either make or break a reputation.

Crisis 71

Crisis Internal International Crisis Communications 71

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Driving Employee Engagement. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

AUGUST 15, 2022

The response from James Watt, BrewDog CEO, did not go down well, after he warned the people participating that their identities could be exposed, saying that anonymity ‘could never be guaranteed’ after attempting to control the situation and persuading staff to withdraw their consent – definitely not a good move!

Crisis 62

Crisis Viral Government Crisis Communications 62

Stuart Bruce

NOVEMBER 10, 2017

State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Barokas

NOVEMBER 28, 2017

After the incident, which everyone still has engrained in their minds, United’s corporate spokespeople resorted to an extremely legalistic approach, claiming the airline’s employees followed standard procedures. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Prohibition

JULY 10, 2019

The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The key of any crisis communication is to be proactive, transparent and accountable. 8) A high-flying crisis: Boeing 737 Max aircraft crash.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. With so much focus on this, it is almost definitely something that will impact the year ahead.

Trends 71

Trends Reputation Course Media Relations 71

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. The comms team reacted fast and the organisation was quick to make changes – and communicate them well! Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. How many times have we uttered these words in defeat during the festive season? Yes, chatbots are undergoing a rebrand.

Banking 71

Banking Software Employee Study 71

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

JUNE 24, 2016

Reassure customers, employees, suppliers and other stakeholders. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

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Reputation Public Affairs Advertising Advertising 165

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. Amongst so many definitions of public relations, here’s the definition that I find to be most useful. And coffee. This is also true for public relations.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

As Stouse pointed out, “If you Google the definition of “attribution” you’re talking about math, and it means causality. The correct definition is not which story or ad or other singular artifact led to a specific outcome like a specific sale. Which is as much a tribute to good crisis communications as anything else.

Analytics 40

Analytics Crisis Data Measurement 40

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. So, what’s my definition of content marketing? for a National Guard. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices.

Strategy 72

Strategy Brand Branding Employee 72