MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. One of my first interviews was in Examiner.com. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.”

Publicity 331

Publicity Television Local Pitching 331

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. Which one leaves a lasting impression in your mind? The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Ethical Voices

SEPTEMBER 18, 2023

Communications now more than ever needs to have their legal counterpart with them because they’re your counterpart for marketing influencer regulation and media regulation. For example, the product launch sits with let’s say brand Y. And the marketing team is working on it. They have the case law. ” Yes.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

JANUARY 10, 2023

BB: Video or phone interview? And usually I’m operating under kind of stock market hours. And then in terms of news flow, I will say that, like our experience is we generate, at least for our website, because we’re so market driven. BB: Direct or creative subject line? Rapid Fire Questions.

Pitching 77

Pitching Financial Video Product Launch 77

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your thoughts on Influencer Marketing? If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness.

Video 105

Video YouTube Instagram LinkedIn 105

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. If you’re announcing media coverage, share the video interview. For company launch, take a tour of your facilities. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120