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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Beyond The LOA.

Agency 136
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Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced.

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Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 52
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12 ways to produce a killer press release

Presspage

Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Plan ahead.

Wikipedia 103
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Progress is slow.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. The souvenir booklet - a 40-page document with a “Which Came First?” Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. What ensued was the creation of a 53-foot-long Mobile Mooseum.