“Social Media Crisis” and Other Buzzwords that Need to Go
Melissa Agnes
JULY 17, 2014
The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. But that isn’t an accurate definition. Innovate/Innovator.
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