Creativity Data-Driven PR Media Pitching 
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? How do you go about surfacing the current trends across the media universe?
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story.
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Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. We are going to see more journalists build their own paid content channels – with or without backing from media outlets.
Shift Communications
APRIL 1, 2016
SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”
Shift Communications
JUNE 25, 2018
Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What topics are competitors owning (through their own content and earned media)? Where is the white space (i.e.
Prohibition
FEBRUARY 14, 2023
It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Shift Communications
NOVEMBER 20, 2015
A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.
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