ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

JANUARY 4, 2016

Can the news media absorb the volume of infographics we churn out? We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. Put another way, you have about a 3% chance to place a regular infographic in any kind of traditional media coverage. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. In Q4 and beyond, data-driven PR will become commonplace.

Trends 99

Trends Brand Branding Analytics 99

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

FEBRUARY 20, 2019

The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Trends on Social Media. Trends on Social Media. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

AUGUST 9, 2017

Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. I think we can all agree – securing earned media today has become harder and that often starts with business press coverage. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

Employee 60

Employee Data-Driven PR Communications Software 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Reach Influencers Through Their Media. How To Find Influencer Media. How might we go about determining this?

How To 131

How To Conference Pitching Software 131

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. What should you be pitching them exactly?

How To 89

How To Case Study Conference Web 89

Shift Communications

NOVEMBER 15, 2017

Using Sysomos , I not only like to look back at the last 90 days to see how many pieces of coverage my client’s competitors received, but also look for patterns and themes my client hasn’t promoted, new publications to consider and how my client’s competitors are being talked about or talking to the media.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

DECEMBER 30, 2015

How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.

Twitter 74

Twitter Pitching Facebook Data 74

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Shift Communications

JUNE 25, 2018

It’s ok to have a good “feeling” that a story or tactic will bear fruit (that’s the art and experience we all bring to the table), but it’s critical that we all gut-check feelings around strategy and tactics by looking at data. What topics are competitors owning (through their own content and earned media)?

Analysis 94

Analysis Conference Data Exercises 94

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MARCH 8, 2016

We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.

Skype 60

Skype Creativity Education Construction 60

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. The blue cluster above are general media and influencers. How do we think about communities of influence?

Community 60

Community Social Media Data-Driven PR How To 60

5W PR

JUNE 6, 2022

One of the most important public relations elements is communicating with media outlets as well as journalists. To that end, companies that have a better understanding of journalists and media outlets can get a lot more success from their PR efforts. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

I’m on the frontlines of seeing how marketing and PR can work together. Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. The ability to show our PR efforts are working. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Paid Media.

Case Study 92

Case Study Crisis Study Strategy 92

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is a pitch almost entirely devoid of value for my audience.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60