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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

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The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Beyond PR

Download our free guide, How to Succeed With Influencer Marketing! You don’t have to produce a ton of creative to work with influencers because they are the ones that often do the creative heavy-lifting, but here’s the problem. Check out the video or read the transcript below. Want to earn results with influencers?

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Be All In Or Get All Out With Content Marketing

Beyond PR

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Take their Kronkiwongi project as an example.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. What content are they reading and downloading? Image: Twenty20 via Pexels, Creative Commons CC0. So, talk to your clients! Ask questions on social media.

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. preferences based on downloaded content / viewed website and landing pages, etc.). Chief Marketer: Video Marketing.

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The Importance of Social Media in Crisis Management

Prohibition

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

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Updates to note for social media professors: Teaching resources

Karen Freberg

Messenger is being used in a variety of different ways, like customer service. Create mock ads + content for FB (FB Creative Hub). Adobe Spark for the Classroom (Adobe) – make sure to download this great educators guide ! Instagram has done the same thing as well as adding their own stickers and geolocation.