ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.”

Ethics 101

Ethics Communications Survey Public Affairs 101

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. In an international group like PRGN, you can be successful only if you can also listen and understand the other party.

Agency 59

Agency Internal International Meeting 59

Solo PR Pro

MAY 8, 2018

Corporate communications. Event planning. Internal communications. Public affairs. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

JANUARY 3, 2023

PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. What are the top challenges in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. What will those events entail, and when will you do those?

Creativity 40

Creativity Public Affairs Policies Survey 40

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PR Conversations

MAY 1, 2017

If that’s the case, for your own sake and the sake of your colleagues, talk to people who have been at the sharp end and listen to their experiences – not of how brilliantly they did – but how they, as a human being, coped with the physical and emotional demands during and after the event.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

DECEMBER 1, 2016

In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Create events that let the culture come to life.

Internal 66

Internal International Conference Public Affairs 66

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Public affairs (PA). Internal communications. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

DECEMBER 11, 2023

Foster Internal Communication: Internal communication is often overlooked but is integral to the success of your communications strategy. Adequate resourcing and internal communication are also essential for successfully implementing your strategy. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Analysis 63

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners? Bush’s policy agenda.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. They are not by any means bad speakers or also-ran experts—so why does it matter?

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. They are not by any means bad speakers or also-ran experts—so why does it matter?

Communications 40

Communications Conference Government Policies 40

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She previously served as PR Director for our chapter and has attended Regional PRSSA events. She has completed several internships including one in Washington, D.C. last summer.

Groups 60

Groups Internal International Conference 60

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. The game was led and devised by Lena Brandt with help from Ekaterina Lavrova.

Communications 153

Communications Conference Groups Reputation 153