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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? When you call it the ACA and you describe it to them, “This means that you get health insurance and you don’t have to worry about going to see a doctor.” I’ve brought that lens to the agency space and as a consultant. They are probably going to support it.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.

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Planning for parental leave as a solo PR pro

Solo PR Pro

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” “I think that, as solos, it's almost impossible for us to take a complete and total leave,” explains Kristen.

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. firm to defend themselves.”

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

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Should Social Responsibility be Selfless?

Mindful Marketing

Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. The unconventional approach gains attention, and the corporate social responsibility builds goodwill. Although it wasn’t a major act of corporate social responsibility, it was a meaningful one.

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