PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. So, pragmatism is one of the things.

Government 52

Government Tourism Ethics System 52

Stuart Bruce

MARCH 16, 2015

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. International Association of Business Communicators (IABC). Membership benefits for PR professionals. Annual cost $379 / £256.

Publicity 60

Publicity Ethics Insurance Insurance 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Or it could be a production, financial or management failure that causes a corporate crisis for your business. A crisis can be anything that disrupts the normal flow of your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories.

Media 112

Media Journalism Report Video 112

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93