PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes).

Measurement 136

Measurement Data Analytics Conference 136

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

NOVEMBER 23, 2021

One of the best things about influencer marketing is that it’s not susceptible to the ad blocking software that various customers are using today to avoid encountering traditional ads. A brand hashtag still appears regardless of whether someone has software installed or not. Post Creative Stories. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? This personality has a point.

B2B 145

B2B Trends Video Course 145

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? This personality has a point.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” That success will come with hard work and big creativity. Of course, there are a lot of software tools to get exactly your branding to see how successful you are or you’re not. This is PR.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. Marketing be nimble.

Marketing 168

Marketing Employee Content Marketing Training 168