Content Marketing Local Print Writing 
Cision
JANUARY 15, 2016
Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. It divided its content into regional or metropolitan editions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?
Cision
JANUARY 9, 2017
But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Cision
APRIL 28, 2015
PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. It even issued full-page print ads showing how its salaries compared to average ones in the region. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. What a story!
Sword and the Script
AUGUST 15, 2017
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.
Cision
SEPTEMBER 10, 2015
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Want to make standout content?
Buzzstream
OCTOBER 17, 2018
Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Late November would be the time to pitch it!
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