Content Marketing, Infographics and Magazine

Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. million.

Media

Media Radio Print Newspapers

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey

Survey Marketing B2B Study

How To Create Interesting Digital Content For A “Boring” Industry

Cision

DECEMBER 20, 2017

People will always think an industry they can’t relate to is boring — that’s why only people in the ball bearing industry would likely subscribe to a magazine called Ball Bearings Monthly. To make a topic feel more relevant, content creators can add something that other people easily relate to — another person.

Industry

Industry How To Insurance Insurance

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B

B2B Consumer Marketing Survey

Google’s Content Rules

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Links. Any link that you created is owned.

Google

Google Guidelines Web B2C

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity

Publicity Small Business Advertising Advertising

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B

B2B Study Marketing Survey

The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

JUNE 27, 2023

They are the Swiss Army knife of public relations,” said Stephen Waddington in a recent issue of Influence (magazine for CIPR members). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Press releases are multipurpose, multifunctional documents.

Pitching

Pitching Writing Engineering Wikipedia

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?

Social Media

Social Media Twitter Media Nonprofit

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources

Resources Marketing SEO Engineering

PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

OCTOBER 16, 2017

Jesse Ventura’s face out of 5,000 pounds of ice cream, which was covered by Time magazine and CNN-TV (and led to a total sell-out of Kemps’ ice cream). Our clients used to ask us to make them famous (remember the cry, “Get Me On Oprah!?”)

Agency

Agency SEO Social Media Pinterest

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

JULY 5, 2020

It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company. They can also include photographs, media, or infographics depending on the topic. Concise Conclusion.

Writing

Writing How To SEO Infographics

6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing

Content Marketing Marketing Writing Infographics

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

MAY 12, 2016

Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone.

Agency

Agency Real Estate Film Video

Skills Entry-Level PR Hires Should Have

Journalistics

MARCH 2, 2013

You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest Writing Interviews Social Media

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing

Content Marketing Infographics Insurance Insurance

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Finally, podcasts lend themselves to depth and nuance – Which PR opportunity would your CEO prefer: a two-paragraph quote in a magazine article or a 60-minute wide-ranging podcast?

Company

Company Interviews Print Pitching

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging

Blogging Marketing SEO Content Marketing

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To

How To Media Print Real Estate

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Gamification.

Content Marketing

Content Marketing Marketing Media SEO

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To

How To Content Marketing Engineering Advertising

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

MAY 30, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To

How To Engineering Content Marketing Advertising

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing

Content Marketing Publicity Marketing Television

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. billion - but the 5.7

Content Marketing

Content Marketing Marketing Advertising Advertising

Public Relations Today

Is Traditional Media Still Relevant in PR?

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Trending Sources

How To Create Interesting Digital Content For A “Boring” Industry

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Google’s Content Rules

Public Relations Tips: Grow to New Heights Fast in 2020

Where and How B2B Marketing Generates Leads it Likes [Study]

The Press Release is Not Dead, But It Has Evolved

The Top 50 Social Media Influencers on Twitter

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR Rock Stars: Maccabee PR’s Paul Maccabee

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

How to Choose the Best Press Release Writing Service for Your Specific Needs

6 Pragmatic Content Marketing Predictions for 2015

PR Agency Best Practices for Common Content Roadblocks

Skills Entry-Level PR Hires Should Have

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

What Content Discovery Means for Search and How to Fuel Its Growth

What Content Discovery Means for Search and How to Fuel Its Growth

Why Content Marketing and Public Relations Need Each Other

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

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