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B2B Customers Want Thought Leadership

Sword and the Script

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Good Customer Service is Good Marketing. Marketing as a Bona Fide Profit Center.

B2B 60
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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Search marketing for relevant content.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners. The worst thing that happens is they say no.

B2B 136
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. How do I return a product? I’m unsatisfied with my product.

Marketing 120
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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development. ScreramingFrog.

SEO 229