The Power of a Good Story: What’s Your Company Narrative?
Beyond PR
JANUARY 3, 2017
Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. Storytelling.
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