MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. In this case, I chose, “How to write blog posts that get read and shared.”.

Exercises 198

Exercises Google Writing Blogging 198

Rock the Status Quo

SEPTEMBER 3, 2014

Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads. The most logical move to create revenue is adding content marketing to your repertoire. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Driving growth with differentiation in mature markets is being led by sales and marketing. 23) Creativity becomes cool in marketing again.

Social Media 96

Social Media Marketing Media Creativity 96

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership. A model for success.

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. But, more broadly, we have to think about how can we engage and inform our members on social channels. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

wiredPRworks

OCTOBER 9, 2015

This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stuart Bruce

OCTOBER 30, 2014

But many companies jumping on the content marketing band wagon get it spectacularly wrong. But now as we reach maturity as young adults we’ve learnt how to listen and understand so social media becomes embedded in more and more aspects of the business moving from marketing and communications to customer service and beyond.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148