Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Learn how to amp up your content marketing with influencers. Measure Your Niche’s Density. What does your audience want to hear? Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

JUNE 10, 2016

Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. This is exemplified in the rise of bloggers, influencers, and viral videos. Until then, no one cares. The Networking Model. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Sword and the Script

JANUARY 31, 2017

The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. The Psychology of More in Content Marketing and Social Media [UML].

Marketing 60

Marketing Web Viral Social Media 60

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Content and Inbound Marketing Blogs. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Beyond PR

SEPTEMBER 7, 2016

How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? Peter says putting together a crisis communications plan is not optional. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). Are explainers the future of content marketing? Brexit: 9 questions you were too embarrassed to ask.

Media 99

Media Journalism Content Marketing Education 99