Content Marketing Crisis Crisis Management Viral 
Prohibition
DECEMBER 9, 2021
In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.
Burrelles Fresh Ideas
DECEMBER 12, 2023
In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 1: Santa’s image crisis The first order of business was addressing Santa’s outdated image. Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges.
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Cision
DECEMBER 4, 2017
One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization.
Critical Mention
SEPTEMBER 24, 2020
The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.
Cision
AUGUST 31, 2015
Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If that’s even close to being true, you will have to shift your content marketing strategy. Want your content to stand out? Preparing for crisis.
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