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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Device -> (Mobile operating system, Wireless carrier, Connection type).

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. The pink console comes complete in its own Malibu DreamHouse, which is truly the cutest way to house an Xbox. million views.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: Social Media is a Piece of Cake for Small Biz Owners Using XYZ’s Marketing Platform. Test what works.

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How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

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