Consumer Measurement Sports Television 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?
NewsWhip
NOVEMBER 18, 2021
We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. The “other” category included cars, television shows, sports, and music. Let’s dive into the data. Notable influencers with brand partnerships.
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Cision
JULY 26, 2017
Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).
Stephen Waddington
MAY 19, 2020
We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.
Critical Mention
FEBRUARY 20, 2020
Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. We’ve all heard of the saying that goes, “All publicity is good publicity.” .
Critical Mention
SEPTEMBER 13, 2019
Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors. Social Mentions and Sentiment.
Mindful Marketing
MARCH 26, 2023
So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.
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