article thumbnail

AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

article thumbnail

Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. The way information is produced and consumed has changed vastly in those eight decades. Perdue, is retired from the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.

article thumbnail

Public Relations vs Marketing

Doctor Spin

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

article thumbnail

What is a Public Relations Specialist?

5W PR

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114
article thumbnail

6 Research-Based Insights About Viral Content

Cision

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120
article thumbnail

“We Still Need to Fight Misinformation and Disinformation”

Landis PR

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office.