Consumer Journalism Public Affairs Writing 
PRSay
JUNE 7, 2023
The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.
5W PR
SEPTEMBER 27, 2019
The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.
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Cision
APRIL 4, 2016
Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.
Cision
SEPTEMBER 22, 2016
I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?
Ethical Voices
APRIL 17, 2023
What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? .” Thank you so much for the opportunity.
PRSay
FEBRUARY 27, 2017
Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. At the time, that meant I would likely end up doing some form of journalism. I really did not know much about public relations, and it had never been presented to me as a career option.
Sword and the Script
JUNE 16, 2020
Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Compelling content with a beginning, a middle and an end that connects with a consumer emotionally and realistically.” Long-form journalism.” Conversational marketing.”
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