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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 102
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 174
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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 157
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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 93
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

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4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Social media feeds off of emotions.