ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The best panel topics are a little bit of both — while staying relevant to the client/business hosting the discussion. Healthy panel attendance requires a lot of elbow grease.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? The goal of inbound marketing is to give your consumer the right content at the right place at the right time. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. 2016 can be seen as the year live video was pushed into the mainstream. Cisco estimate that by 2020, 75% of mobile data usage will be video. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. So it really pays to know where influencers are going next.

Airlines 120

Airlines Exercises Fashion Print 120

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

FEBRUARY 24, 2015

Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” Respondents also said just 18.9% last year, and is now down to 29% this year.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. buyer consumes before—and after—she talks to sales. For some, this is intuitive.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145