Consumer Content Marketing Journalism Newspapers 
Onclusive
FEBRUARY 22, 2018
AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?
Cision
OCTOBER 6, 2016
It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.
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Mindful Marketing
JANUARY 31, 2017
By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.
Sword and the Script
SEPTEMBER 8, 2020
Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Content marketing and media relations need each other.
Flack's Revenge
DECEMBER 5, 2017
Is this a sign of the future of PR (and journalism)? ” Run an ad in a newspaper and it needs to be labeled as an ad. As more and more content is being created, and even though Google has clamped down on a lot of the “junk content” out there, content consumers will become increasingly discriminating.
Communications Conversations
JANUARY 26, 2016
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.
Cision
MARCH 31, 2016
What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. They’re about people.
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