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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Confab, The Content Strategy Conference. Content Marketing World. PRNEWS Crisis and Measurement Summit.

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Recent research suggests so—particularly if you care about reaching younger consumers. When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. So, what is local search optimization, and why is it important?

Local 97
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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145
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3 Content Marketing Hacks Driven by Listening

Beyond PR

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Now is the time.

Video 116
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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. But, the great irony of marketing automation is that it’s largely still manual. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises.

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