Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

DECEMBER 6, 2016

Siri and Alexa are two examples of consumer technologies that combine NLG and NLP. Related: The Marketer’s Guide to Artificial Intelligence Terminology. So, will artificial intelligence automate content creation? The answer is: right now, it depends on the content. It’s not your typical creative writing exercise.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. Talk to Us !

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Research and surveys are the most valuable content in B2B. Email subscribers are essential for content marketing success . PR measurement.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114