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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” As the world grows in diversity, he helps leaders design products with diverse audiences in mind, understand how to use AI in ethical ways, and evaluate existing algorithms for biases and potential risks.

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PR Tips and Hacks for a Small Business

The Proactive Report

How to make more sales, be more productive, cut costs and increase the ROI. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Our local BBC news programme and even the national idents are based on clips from social media.

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How to build better relations with employees

PR Conversations

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

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The Importance of Social Media in Crisis Management

Prohibition

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.