Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Google How To System 60

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence? They didn’t uncover any trends or relationships.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Industry Trends: Industry reports and whitepapers can help you identify trends and make strategic changes to your PR strategy. Give yourself iterative, constructive feedback. Focus on discovering key metrics like age and location while searching for psychographic data such as values, beliefs, interests, and lifestyle choices.

Google 80

Google Reputation Analytics Industry 80

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Cision

APRIL 25, 2016

What I appreciate about these recommendations is that they address universal pain points: why am I not getting the return on Facebook ads that I expect and how could I construct them better? Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook.

Facebook 120

Facebook Advertising Advertising Measurement 120

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy. This social media strategy template might be helpful when planning your content. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

prTini

FEBRUARY 27, 2017

The president is unwittingly accelerating a trend that was already underway: as digital breaks down traditional silos, the public, private, and social sectors are merging.” But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. ” — Caleb Gardner.

Content Marketing 28

Content Marketing Marketing Construction Community 28

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 132

Creativity Enterprise Tools Training 132