Conference, Data-Driven PR and Publicity

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. That said, here are 10 PR industry job trends, including some data sourced from the U.S. As of 2014, public relations professionals filled roughly 240,000 jobs. is the top-paying district for PR.

Trends

Trends Publicity Data-Driven PR Government

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are.

Data

Data Publicity Data-Driven PR How To

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications.

Data-Driven PR

Data-Driven PR Data Conference Tools

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics

Analytics Google Data-Driven PR Training

How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

NOVEMBER 13, 2017

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. The Dreamforce conference is one of the largest and most successful conferences in the world.

How To

How To Conference Pitching Software

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

MARCH 3, 2015

Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era?

Data-Driven PR

Data-Driven PR Sports Marketing Analytics

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App.

Employee

Employee Data-Driven PR Communications Software

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices.

Storytelling

Storytelling Data Survey Financial

Reenergizing the PR Planning Process

Shift Communications

JUNE 25, 2018

What publications have driven the most traffic back to competitors’ websites? Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. What are the themes discussed the most during a conference on social media? How much are they spending on paid?

Analysis

Analysis Conference Data Exercises

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

JANUARY 28, 2019

Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., but also consider trade publications that cover your industry. Look for conferences or events within your industry that you can submit to speak at. for example, has ongoing contributors).

How To

How To Case Study Conference Web

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity.

B2B

B2B Data Retail Survey

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. Because AI and cognitive computing are the future of PR.

Analytics

Analytics Data Analysis Technology

IBM CDO Strategy Summit Roundup

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? Implications for Marketing and PR.

Strategy

Strategy Government Data Analysis

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

In order to be best prepared to meet your client’s goals and expectations for coverage results, have a thoroughly built out and closely targeted media list with 3-4 alternative reporters per publication. Is there an upcoming conference or industry show taking place you know reporters will be at? Abby Silverman.

Survey

Survey Data Pitching Report

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

In order to be best prepared to meet your client’s goals and expectations for coverage results, have a thoroughly built out and closely targeted media list with 3-4 alternative reporters per publication. Is there an upcoming conference or industry show taking place you know reporters will be at? Abby Silverman.

Survey

Survey Data Pitching Report

What’s Next for Digital Health Investments?

Shift Communications

APRIL 30, 2018

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.

Healthcare

Healthcare Data Exercises Consumer

Public Relations Today

Data-Driven PR Campaign Planning: Part 1

Public Relations Job Trends in Tech and Beyond

Webinars

Trending Sources

How to Build a Data-Driven Public Speaking Program

Webinars

Kerry Sheehan on the slow march of AI in PR

Why PR Pros Need The New Google Analytics™ Demo Account

How To Reach Top-Tier Influencers on PR Budgets

Are PR and Marketing Entering the Moneyball II Era?

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Where Do You Find Data For PR Storytelling?

Reenergizing the PR Planning Process

Now What? How to Stay Top-of-Mind Post-Launch

3 Best Practices For Using Data In B2B PR

What PR Professionals Should Have Learned at IBM World of Watson

IBM CDO Strategy Summit Roundup

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What’s Next for Digital Health Investments?

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